It’s long been understood that colour has the power to transform behaviour and shape the way that we perceive a wide variety of goods and services. Businesses spend millions in branding and marketing to encourage us to chose their brand above others.
In our homes, we also use colour to affect the mood and ambience of each room. With brands such as Dulux investing heavily in the branding of colours to reflect the style, heritage and personality that we want to portray.
One of the most often overlooked items, when considering our colour schemes, is the colour of the humble front door. Yet this is one of the first things that potential buyers or tenants will see. Helping them form an impression of your property, long before they step through the front door.
Current colour trends typically take property owners down one of two roads. Bright yellow, pink and turquoise are very much on trend, giving properties a wow factor with a flash of vivid colour. The other option, also popular, is to adopt a more traditional, subtle, muted colour such as deep blue, dark grey and sage green. As timeless colours they help create an impressions of style and heritage.
So, can the colour of our front door influence the potential sale or letting of your home? Many agents think so. But, it would appear, that the choice of colour is dependent upon where you live.
Here’s what Country Life suggest:
- If you live in the country or in a country village, avoid paint altogether. Instead use varnish on bare wood to compliment the countryside.
- If you live by the sea, chose a colour that matches the ocean.
- If your property is constructed in yellow sandstone a duck-egg clue can be appealing
- If your property is constructed with brick, adding a contrasting colour such as deep blue is popular.
Taking all of the above into account, according to Country Life’s research blue is the most popular colour when it comes to selling or letting a property.